Product data platform

Turning product feeds into a media growth engine.

SmartFeeds is the product data platform built to manage, optimize and activate your product catalog across every media channel.

SmartFeeds platform — product data transformation, availability insights and channel activation
Trusted by leading retailers and marketplaces
Decathlon logo
Fnac Darty logo
Leroy Merlin logo
ManoMano logo
L'Occitane en Provence logo
Back Market logo
Jumia logo
Orange logo
Europcar Mobility Group logo
Printemps logo
400M+
SKUs managed
9.4/10
NPS · Jan 2026 (92 responders)
25+
media & commerce channels
Problem

The product feed has become your most strategic media asset.

SmartFeeds product feed ecosystem connecting catalogs to ChatGPT, Google Shopping, Meta, TikTok, Pinterest and Microsoft Ads
Meet SmartFeeds

Meet SmartFeeds

One continuous flow from your source data to every media and commerce destination.

01

Built for enterprise scale

Millions of SKUs, dozens of markets and brands, hundreds of channels — SmartFeeds handles enterprise catalogs without breaking a sweat.

  • Multi-brand, multi-market, multi-language
  • Real-time syncs across millions of SKUs
  • SLA-backed reliability & security
02

Designed for performance marketing teams

Visual rules, custom labels and segments your media teams build and iterate on themselves — no IT ticket required.

  • No-code rule builder
  • Custom labels & business segments
  • Ship changes in minutes, not sprints
03

Powered by AI workflows: Feed AI

Feed AI generates and optimizes titles, attributes and categories at scale, then applies improvements across your whole catalog in one click.

  • AI-generated titles & attributes
  • Auto-categorization at scale
  • One-click rollout to thousands of products
Case study

Proof, not promises.

Results measured via A/B or geo-experiment protocols.

Maisons du Monde

Home & furniture retail · Stéphanie Guédon, Head of Digital Media
Challenge

Scale Shopping campaigns: maximize ROAS, cut spend on low-stock items and end dependence on top products (only 58% of the catalog used by the algorithm).

Solution

Context framing, performance-based segmentation embedded and automated in SmartFeeds, media campaigns adapted, and a custom Product Data Hub for monitoring.

Results
+38%
revenue YoY (−6% cost)
+47%
ROAS
86%
products activated (vs 58%)
Positioning

More than feed management. Product data activation.

Traditional feed tools
SmartFeeds
Approach
Feed-centric
Business-centric
Inputs
Limited, pre-built connectors
Any data source
Operations
Manual, ticket-driven
Automated workflows
Delivery
Software only
Software + Managed Services
Use cases

Built for the way modern marketing teams work.

Rule-based optimizations

Build precise, conditional rules that fix titles, attributes, categories and custom labels at scale.

Title rulesAttribute mappingCustom labelsChannel overrides

AI optimization workflows

Let Feed AI generate, rewrite and optimize product content across your entire catalog in one click.

AI titles & descriptionsAuto-categorizationKeyword expansionQuality scoring

Creative optimization & templating (beta)

Generate product-aware creative variations and templates for Meta, TikTok, Pinterest and more.

Dynamic templatesImage overlaysMulti-format exportA/B ready

Product scoring & segmentation

Score and segment products by margin, stock, seasonality and performance to prioritize media investment.

Performance scoringBusiness segmentsStrategic tiersCustom labels

Approval management & performance insights

Fix media platforms' disapprovals and track feed performance over time.

Approval workflowsChange historyPerformance dashboardsAlerting
Activated on
Google ShoppingMeta Advantage+ChatGPT SearchPerplexityGeminiTikTokPinterestBingAmazonCriteoGoogle ShoppingMeta Advantage+ChatGPT SearchPerplexityGeminiTikTokPinterestBingAmazonCriteo
Managed services

Need more than software? We've got you covered.

SmartFeeds can be powered by a team of product data and media specialists. They set the platform up, run it day to day and keep pushing performance — as an extension of your team, not a replacement for the product.

1

Setup

Audit of your feed maturity, data model design, connections and first channel activations — delivered with a prioritized roadmap.

2

Daily operations

Daily feed operations: quality monitoring, alerts, compliance and disapproval management, so distribution never stops.

3

Advanced consulting

Strategic services that turn product data into a durable competitive advantage.

  • Audit of feed maturity and design of a project roadmap
  • Product segmentation & scoring, AI content optimization, AI assistants activation
  • Strong testing protocols for ROI measurement
  • Business reviews
Software, plus a team that runs it with you

Alerts < 30 min · Disapprovals handled < 12 h · 100% of GMC alerts resolved. Starting at €500 / month depending on scope.

Talk to an expert
Voices

What our clients say

“Working with SmartFeeds gives us true peace of mind: our product feeds are managed with rigour, allowing us to maintain continuous and compliant media distribution — even in a sector where this is theoretically impossible.”
Sylvie Gageiro
Sylvie Gageiro
Head of Acquisition · Orange
“SmartFeeds allowed us to leverage the richness of our first-party data to implement a successful Shopping strategy. We rapidly noted an uplift following the segmentation rollout in our campaigns.”
Stéphanie Guédon
Stéphanie Guédon
Head of Digital Media & Acquisition · Maisons du Monde
“SmartFeeds enabled us to gain agility launching new feed-based setups. These projects now move quickly and no longer require involvement from our IT teams.”
Pol-Amaury Cresp
Pol-Amaury Cresp
Head of Media, Trafic Management & CRM · Adeo
Book a demo

See SmartFeeds on your own catalog.

A 30-minute session with our team. Walk out with a concrete activation plan.